Content marketing can't work without strategy
Good content strategy is the cornerstone of effective content marketing.
I became a Certified Content Strategist at Express Writers in May of 2018. My job was to create editorial calendars and topic planning guides for countless clients and helped them achieve their goals. Using content marketing tools like SEMrush, Buzzsumo, Keyword Finder, and more helps to determine exactly what content will be most likely to lead to the desired result, whether that means increased website traffic, sales leads, newsletter subscriptions, fundraising, or anything else.
I’ve also managed social media accounts for clients. The posts I’ve creaed for Facebook, Twitter, Instagram, and LinkedIn have generated tens of thousands of impressions and hundreds of engagements, promoting events, services, products, and people.